With great pomp and ceremony the Conservative logo was launched about a year or so ago. It has come back to the front of my mind as it has been shown in the recent Conservative Conference, and it just prompted me to make a comment.
The logo in question is the one with the green and blue tree (top left).
Political identities are always interesting, how do you convey or capture all that a political party stands for in one image? It’s a big challenge for any designer, but if the budget is for £20,000 it should be more than possible; plenty of money there for research, more research, scribbles, more scribbles, a big idea or two, multiple drafts, multiple adaptations and a shiney final execution. But what do we see – a logo of little originality, bland and lacking any real depth of visual message – lets face it, it’s not a banner we are all going to march behind, it’s not a logo that is saying to me anything about what this party stands for. A green tree? There’s another party that the logo might be better suited to! I think it’s definitley time for a change David – it’s your logo.
Tags: blue, budget, conference, conservatives, david, green, ideas, Logo, message, money, party, politics, scribbles
